PORTFOLIO
Social-first content strategist, mobile shooter, and campaign architect, specializing in elite athletics, music, and fashion.
Explore Featured Projects
Activating Fandom
LISA of BLACKPINK x bose
#LISAxBOSE Ultra Open Earbuds
Led creative and end-to-end rollout strategy for Bose's largest global collaboration to date. Attended full production in Paris, interviewed LISA (106M followers), built the multi-phase launch strategy, and delivered 80M+ organic views, averaging 200% above engagement benchmarks with a 65k+ follower lift over two weeks.
Streetwear × Tech
kith x bose
Kith for Bose Ultra Open Earbuds
In January 2024, Bose debuted the very first glimpse of the Ultra Open Earbuds to the world via a limited-edition collaboration with Kith, the iconic New York streetwear brand. Shaped the social content strategy and rollout for this exclusive fashion-forward product reveal.
Editorial Social
Condé Nast · Vogue & GQ
Street Shine with Vogue & GQ
On-set creative consultant for a Bose × Condé Nast production featuring editors from Vogue and GQ. Made real-time styling and messaging decisions and provided quick-turn post-production feedback to deliver against a condensed timeline with content performing above benchmarks.
Coming soon
U.S. Figure Skating
2026 Milano-Cortina Winter Olympic Games
On-the-ground short-form video production and social strategy for U.S. Figure Skating's Olympic season. Athlete storytelling, and social-first content drove 332M+ views across platforms.
Coming soon
U.S. Figure Skating
2026 U.S. Figure Skating Championships
Live event social strategy and mobile video production (capturing from rink-side and on the ice) driving 46M+ views (+1096% YoY), and 55k+ followers during the event.
Driving Conversation
U.S. Figure Skating
Community Engagement Strategy
Social strategy and community management for U.S. Figure Skating. Grew engagement with new and existing audiences by nearly 800% YoY. Highlights include 43k likes on comment & feature on @todayshow in reel (3M views)
Product launch
Bose
Launching the Ultra Open Earbuds
From product testing to tease to launch to influencer activation, I supported this integrated new-to-world product launch with multiple touch points across social. Amplification included Grammy red carpet inclusion, influencer content from Noah Beck (22M views on one video) and a Billboard partnership.
Album Launch
Bose × NME Magazine
NME C24 Mixtape
Editorial music collaboration with NME Magazine, one of the world's most iconic music publications. Built the integrated social campaign rollout & copywrited for the co-branded Bose x NME C24 Mixtape activation, reaching a global music audience.
Engagement Driving
Bose × Joe Burrow
Gym Time with Joe Burrow
On-set short-form video production with NFL quarterback Joe Burrow. Directed mobile-first videographer as we captured seven high-engagement driving social concepts pairing elite athlete credibility with the product's active-lifestyle positioning.
First sellable collab
Bose × Normani
Bose x Normani QuietComfort Earbuds
In August 2023, launched the first-ever sellable collaborative product at Bose: Bose x Normani QuietComfort Earbuds. Built and executed the integrated social campaign rollout supporting this milestone launch with R&B artist Normani.
Artist collab
Bose × Steve Lacy
Bose x Steve Lacy
Campaign activation with Grammy-winning artist Steve Lacy for the special-edition Ultra Open Earbuds launch. Blended music culture with product storytelling via integrated social rollout strategy.
TAPPING EDM LOVERS
Bose × John Summit
John Summit for the SoundLink Max
Led the copywriting and social plans for Bose and talent channels with a new product launch plan designed to resonate with John Summit's electronic music community to drive product awareness and sales.
Music × Sports
Bose × Coi Leray × Trinity Rodman
"Get Loud" Music Video with Coi Leray & Trinity Rodman
A rare dual-talent activation uniting singer Coi Leray and USWNT star Trinity Rodman for Bose. Executed the integrated campaign rollout across both talent channels, bridging music and sports audiences for maximum cross-community reach via a music video and global TikTok challenge.
Surpise & Delight
Bose × Bailey Zimmerman
Surprising Bailey Zimmerman
Concepted short-form video content of a candid, unscripted surprise moment with country artist Bailey Zimmerman for Bose in collaboration with Nashville-based creative Rachel Deeb. Authentic fan-facing content designed to feel organic while also fulfilling paid media needs, driving genuine engagement through real artist reactions. 10M+ organic views.
Product marketing
Bose
Leveling up Product Lifestyle Content
From styling to art direction to product use case strategy, advise on-set during production for Bose lifestyle photo & modular video campaigns. Elevated the editorial quality of product marketing ensuring suite of visual assets were optimized for social-first performance.
See more on my Gondola Social Credits.