CREATIVELY FUELED, STRATEGICALLY FOCUSED

Creative & brand strategist with a social-first approach. Experienced working with brands and organizations across elite athletics, music, luxury & lifestyle and with top-tier talent including Alysa Liu & the U.S. Olympic Figure Skating Team Gold Medalists, Simone Biles, Laurie Hernandez, Joe Burrow, Justin Jefferson, Coco Gauff, Ben Shelton, LISA of BLACKPINK, Condé Nast and others.

From driving 332M+ views to U.S. Figure Skating during the Milano-Cortina Winter Olympics and launching the “Blade Angels” campaign to generating 80M+ organic views for a K-Pop x Bose product launch rollout, I’ve maximized results by blending strategy with creative instinct and driving cross-functional integration while developing content.

Content I've shot & edited has shown up across major social channels including @nbcolympics, @teamusa, @togethxr, @usfigureskating, & @todayshow, with several driving million+ views. At the intersection of culture & trend, I bring a radar for what resonates with younger consumers, an integrated approach, and an activation mindset to execute ideas from concept to completion.

Currently pursuing engagements alongside managing @usfigureskating socials and completing my MBA as I continue to sharpen my business strategy & leadership acumen.

Let’s Connect here, or on LinkedIn.