SOCIAL & BRAND STRATEGY • CONTENT PRODUCTION • CREATIVE DIRECTION
LACING UP AT THE INTERSECTION OF CULTURE: SPORT, MUSIC, CAREER & FASHION.
On any given day, I’m:
• Capturing record-breaking moments
• Reimagining an organization’s visual identity
• Bridging gaps between brand teams and influencers
• Connecting with future collaborators– let’s chat!
332M+
Views driven to U.S. Figure Skating Socials during Milano-Cortina Winter Olympic Games
FEATURES
Created content published across @usfigureskating, @nbcolympics, @todayshow, @togxther, @teamusa
80M+
Views garnered via #LISAxBose Limited Edition Product Launch Campaign
Strategy
Social Strategy • Collab x Product Launch Strategy • Multi-Platform Integrated Campaign Strategy • Community Management • Fan Engagement • Brand x Talent Content Planning
Activation
High Profile Event Coverage • Social-First Content Design & Art Direction • Short-form Video Direction • Social Media Management • Social Copywriting • Talent Ghostwriting • Mobile Video Capture • Photography
CAPABILITIES
APPROACH
✔️ Integrated, cross-functional point of view
✔️ Tapped-in radar for what resonates
✔️ Activation mindset to execute concept to completion
✔️ Collaboration > Competition*
*(except when there’s a Gold Medal on the line)
CLIENTS & COLLABORATORS
