#LISAXBOSE ULTRA OPEN EARBUDS

Tease > Announce > Excite > Launch

LT’S SCOPE

• Reviewed creative treatments, provided scripting, concepted social-first content

• Attended full-scale production in Paris, oversaw main cam, social cam, and photography

• Shaped creative, delivered nearly 300 assets

• Interviewed global talent LISA, most followed K-Pop star (106M followers)

• Created on-the-ground content capture plan for LA Pop Up Event

• Built comprehensive multi-phase rollout strategy for Bose’s largest scale collaboration program to date

• Executed rollout, engaged with fans directly, reported performance

This spring, I led creative & end-to-end rollout strategy for Bose’s largest global collaboration program to date with K-Pop superstar LISA of BLACKPINK.

PROGRAM OUTCOMES

• Published 80+ pieces of content (50/50 in-feed/ IG stories), garnering 80M+ organic views across channels

• Created suite of custom gifs for fans to use; 500k views in GIPHY platform alone

• Content program drove significant follower attribution, driving a 65k+ increase in followers across channels over two week rollout

 • Record breaking engagement rates, averaging 200% above benchmark

• High profile engagement (i.e.- White Lotus cast)

• Thousands of units sold across global markets