Get Loud with Coi Leray & Trinity Rodman

In collaboration with singer Coi Leray and US Women’s National Soccer Team Member Trinity Rodman, Bose produced the official music video for Coi’s single “Get Loud.”

The goal? cultivate cultural relevance through a social-first initiative by celebrating the Women’s National Soccer Team as they geared up for the Women’s World Cup.

MY ROLE:

• Developed creative briefs that mobilized dancers and influencers to respond to Coi Leray's call-to-action, expanding campaign reach organically.

• From 400+ submissions, I curated the 17 highest-impact videos for paid amplification, evaluating content across product integration, audience relevance, and creative execution.

• I built the campaign rollout plan and coordinated cross-channel posting strategy and copywriting spanning Bose, Coi Leray, Trinity Rodman, and creator partner accounts.

THE RESULTS:

The campaign exceeded both brand benchmarks and industry averages across every key metric, generating 1,142 original video creations with 37.3M total video views.