Taylor Swift’s Legal Battle for the Ownership of her Master Recordings: A Music Copyright Debacle that Illustrates the Power of Social Media Amidst Legal Proceedings
In November 2018, Swift’s contract with Big Machine Label Group expired and on November 19th, 2018, Swift announced on social media to her fans and followers that she had signed a multi-album recording with Universal Music Group and Republic Records. On June 30th, 2019, Big Machine Label Group announced that they were acquired by Scooter Braun and his company Ithaca Holdings. Swift denounced this acquisition on social media soon after the news broke to airwaves. Months later, fans and followers continued to have a front seat to witness the interactions between Swift and her past record label via social media. Continue reading to learn more about how social media has played a role in Swift’s attempt to regain ownership of her work.
Analyzing the Rhetoric of the Dolly Parton “5-9” Squarespace 2021 Super Bowl Advertisement
Authors, speakers, and advertisers alike utilize various persuasive strategies to convey their messages to an audience. To evaluate how and why creators use these techniques, one can analyze the rhetoric of written works, speeches, and advertisements. Read more to learn about how the creators, audience, purpose, and topic as well as the use of logos, ethos, and pathos appeals of the Dolly Parton “5-9” Squarespace 2021 Super Bowl Advertisement contribute to its effectiveness.
Taylor Swift: Where She's Come From and Where She's Going
On November 19th, 2018, Swift announced that she has signed a multi-album recording with Universal Music Group and Republic Records, and will be departing from her previous label Big Machine Records.